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Lil Jon explores a surreal, hedonistic landscape in the animated video for “Alive,” featuring 2 Chainz and Migos‘ Offset.
The clip opens with a digital Lil Jon reclining in bed with nude models and slipping inside a champagne bottle. Later, a miniature Offset walks around on top of naked women as cars warp around his face and 2 Chainz soars through the sky in a fancy fur coat.
In a statement, Lil Jon said he hoped to achieve “something different, outside the normal, typical hip-hop video.” He added, “I’ve always been an artist that thinks ‘outside the box’ and gives my fans somethin’ fresh. Get ready, people are in for a wild ride with this one!”
Since his 2010 debut solo LP, Crunk Rock, Lil Jon has issued and contributed to a number of successful singles, including his 2014 hit with DJ Snake, “Turn Down For What.” In 2016, he recruited Yandel and Becky G for “Take It Off” and contributed a guest spot to Rae Sremmurd’s “Set the Roof.”
Lil Jon is currently on tour throughout March. His next stop is March 14th in Daytona Beach, Florida.
