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Allure Readers’ Choice Awards: 6 beauty essentials that readers like you swear by in 2024

From skin care to clean beauty, these winners never disappoint.
Kara Birnbaum / TODAY

Every vote counts, some say. And that's the mantra that drives the Allure Readers' Choice Awards.

The annual awards allow the magazine's readers to vote for their favorites in skin care, makeup, hair and other categories. And this year's picks are some you don't want to miss. After all, around 600,000 voters?participated — the most in the awards's history — so you can expect the winners (70 of them!) to check all of your boxes.

To reveal some of the highly loved picks, Allure Editor-in-Chief Jessica Cruel recently stopped by TODAY with a few of her favorites from the lot. From a skin care-infused foundation to luxe body lotions, here are the beauty essentials readers just like you swear by.

2024 Readers' Choice Award Winners | More 2024 winners | Previous winners | How we chose

2024 Allure Readers' Choice Award Winners

Best new brand: Prequel

Prequel Urea Moisturizing Milk Lotion

Prequel was founded by Dr. Sam Ellis, a board-certified dermatologist, so each product — including the Moisturizing Milk — is dermatologist-developed to aid with optimal skin health. This product, in particular, is meant to bring the skin's hydration levels to its prime state, even for those with eczema, rosacea and other sensitive skin types.

"Urea is the star ingredient and this product has 10% that draws water to the skin and helps smooth the skin," says Cruel. "Other ingredients include niacinamide, glycerin and shea butter," to nourish and tone.

Best breakthrough skin product: Drunk Elephant B-Goldi?Bright Drops

The secret to dewy skin? We might say it's the Drunk Elephant D-Goldi Bright Drops — and that's what Allure readers suggest too, since this makeup-meets-skin care product offers an illuminating complexion that treats the skin with niacinamide.

"[It] can be applied to face, chest, legs or anywhere else you want a touch of luminosity," Cruel suggests.

Best breakthrough makeup product: Haus Labs?Triclone?Skin Tech Medium Coverage Foundation

What makes Haus Foundation different than the rest is that it focuses on the skin first with fermented arnica, herbs and antioxidants that help calm irritation and redness as you apply. That way, you get the benefits of coverage and skin care as you use.

Plus, the product also "meets the?Allure?clean standard which means it is free of parabens, phthalates and mineral oil," notes Cruel.

Best viral product: e.l.f?Cosmetics Power Grip Primer

Now that summer is near, it is time to think carefully about our makeup prep. To start, this e.l.f. primer promises to keep your makeup intact throughout the day, so you can expect it to be your trusty sidekick over the next few months. And it doesn't hurt that the price point is unbeatable, too. "The formula goes on clear, making it the ideal makeup application base for all skin tones," Cruel notes.

Best clean blush/multi-stick: Ilia Multi-Stick Cream Blush + Highlighter + Lip Tint

This award-winning multi-stick is organic and extremely versatile. Use it on your lips, on your cheeks or even on your eyelids to add a pop of color. With so many options, you’ll want to try every shade — we won’t stop you!

Best body lotion:?Sol de Janeiro Brazilian Bum?Bum?Cream

For a second year in a row, Sol de Janeiro's Brazilian Bum Bum Cream has earned high remarks from Allure readers. We can guess that the creamy texture, ultra-hydrating ingredients and delicious pistachio and salted caramel scent is the reason behind the love.

"Filled with caffeine-rich Guaraná Extract and caffeine, [it] helps with temporary tightening of the blood vessels which make the skin appear smoother," Cruel adds.


More 2024 Allure Readers’ Choice Award Winners to shop

Best face treatment: Aztec Secret Indian Healing Clay

We couldn’t agree more with Allure readers on the power of the Aztec clay mask. It’s so good, we had to try it ourselves, and noticed its clarifying benefits for the skin (but according to some reviewers, it can be used on the hair, too!). Give it a try to see the results for yourself.

Best hair oil: Mielle Rosemary Mint Oil

The benefits of rosemary oil are aplenty: it helps alleviate dryness, flakes and more. But one of the main reasons behind the love for this hair oil is its growth benefits. Some reviewers have noticed hair growth in just a few months of using this product.

Best mascara: Maybelline New York Lash Sensational Sky High Mascara

The secret to full, voluminous lashes might just be Maybelline’s Lash Sensational Mascara. The product promises to extend the lashes from root to tip with just a coat or two.

Best hair treatment: K18 Leave-In? Molecular Hair Mask

This bottle might be tiny, but the product itself inside is mighty. According to the brand, the mask heals the hair at the molecular level to tackle hair damage in just four minutes (yes, four!). Expect stronger, softer and smoother hair.

Best lip balm: Laneige Lip Sleeping Mask

It's no surprise that Laneige’s viral Lip Sleeping Mask was voted by readers as the best lip balm. The scent is delectable; the texture is incredibly smooth; and the results are full of shine and hydration. What more can you ask for?

Former Allure Readers’ Choice Award Winners

Allure Executive Beauty Director Jenny Bailly previously appeared on TODAY to share a glimpse of the magazine’s 64 winners and Hall of Famers.

The Ordinary Exfoliant


Meet your new weekly exfoliant. The Ordinary's peeling solution is made up of 30% alpha hydroxy acids, which remove dead skin cells from the top layer of skin, and 2% of beta hydroxy acids, which help combat pore congestion.

Baby Bum Mineral SPF 50 Sunscreen Lotion

This lightweight, broad-spectrum and fragrance-free sunscreen is great for both babies and adults alike. It's 100% mineral-based and won't leave you feeling greasy.

Jergens Natural Glow Daily Moisturizer

This self-tanning moisturizer from Jergens is an 11-time Readers' Choice Award winner. Not convinced? Try this blend of hydrating ingredients, antioxidants and Vitamin E for yourself. You might be flaunting hydrated skin in no time.

Batiste Dry Shampoo


Give your hair a natural-looking pick-me-up with this dry shampoo from Batiste. Its waterless formula targets grease, dirt and excess oil. The best part? It comes in an easy-to-use can that you can take on the go.

OGX Argan Oil of Morocco Extra Strength Penetrating Oil


Comprised of cold-pressed blends of Moroccan oils and good for all hair types and textures, you can't go wrong with this argan oil from OGX. Add strength and shine to your summer beauty routine.

Benefit Brow Microfilling Pen


Get the microblade look without the microblade commitment or cost. This microfilling pen from Benefit allows you to seamlessly fill in your brows. It's waterproof, smudge-proof and can last up to 24 hours.

Revlon One-Step Hair Dryer And Volumizer


Achieve a salon-worthy blowout in the comfort of your own home. Nylon pins, tufted bristles and a heated-round brush allow you to dry and style your hair all at once. It's coated in ceramic so it won't damage your hair, either.

Cetaphil Gentle Skin Cleanser



A beloved classic — Cetaphil's gentle skin cleanser never lets us down. Designed with sensitive skin in mind, it's gentle enough for everyday use and helps to remove dirt and makeup without drying out your skin.

Laneige Lip Sleeping Mask


Can't seem to find a balm that will cure your dry lips? You need this lip mask from Laneige. This vitamin C and antioxidant-enriched mask will take your lips from flaky and dry to supple and soft.

Tarte Shape Tape Contour Concealer



Shea butter, mango butter and licorice root team up in this Shop TODAY–loved concealer to moisturize, elasticize and brighten your skin. The full-coverage formula is designed to last for up to 16 hours.

Peace Out Acne Healing Dots



Reduce the appearance of that pesky zit within 24 hours with these acne patches from Peace Out. Salicylic acid goes deep into your pores to clear blemishes while vitamin A and aloe vera help promote smooth, less-red skin.

Briogeo Don't Despair, Repair! Deep Conditioning Mask



Don't let dry or frizzy hair ruin your summer plans. Strengthen and protect your hair with Briogeo's conditioning hair mask. Use it guilt-free knowing the product is naturally derived, vegan and cruelty free.

Wander Beauty Baggage Claim Gold Eye Masks


Kiss dark circles, uneven texture and dryness goodbye. These eye masks contain peptides, amino acids and hyaluronic acid that work together to help improve skin tone and under-eye hydration.

L'Oreal Paris Voluminous Lash Paradise Washable Mascara


No lash gets left behind. With over 200 bristles to coat and volumize every eyelash, you'll see fuller, longer-looking lashes after each use.

Cerave Moisturizing Cream


Hyaluronic acid, ceramides and MVE controlled-release technology in Cerave's moisturizing cream help restore the protective skin barrier while retaining the skin's natural moisture. This moisturizer is especially great for those with sensitive skin since it's non-comedogenic, fragrance free and oil free.

Neutrogena Hydro Boost Night Pressed Face Serum


Time to revamp your nighttime skin routine. This serum from Neutrogena goes to work as you sleep, restoring and reinvigorating your skin's moisture barrier overnight. The non-greasy formula won't clog your pores, either.

Neutrogena Ultra Sheer Dry-Touch Sunscreen SPF 55


Sunscreen that doesn't feel heavy on your face? Yes, please. Get protection and comfort with Neutrogena's ultra-lightweight sunscreen. It's water-resistant for up to 80 minutes, too.

Native Deodorant


As warmer weather comes our way, it's important to have a deodorant you can rely on. Native's deodorant is aluminum-, paraben- and sulfate-free and has over 15,000 5-star reviews. This award-winning deodorant is strong enough for men and women of all skin types.

How we chose

Allure Editor-in-Chief Jessica Cruel and Executive Beauty Director Jenny Bailly shared with The?Shop TODAY team?about their favorite items from the Allure Reader's Choice Awards winners, along with tips on proper usage.

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