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Touchdown with these essentials for the big game — snack helmets, 50% off BaubleBar and more

Score big this game day with these products worthy of a touchdown dance.

If you've spent every Sunday (and Monday and Thursday) night watching football games with your family, or tailgating like a pro, this upcoming weekend is likely a very serious event for you.

To help gear up for the big game, Shop TODAY editorial director Adrianna Brach stopped by the 3rd hour of TODAY to share some must-have items. From cozy sweaters that can be worn year-round to kitchen items that make hosting a breeze, these picks will help you score big with your loved ones this Super Bowl Sunday.

Let Shop TODAY find discounts and rewards for you! Download the free?Shop TODAY Savings browser extension?and automatically save at over 40,000 retailers.

Seen on 3rd hour of TODAY | More game day essentials | How we chose

Seen on TODAY

Sportiqe Women’s Olsen Hoodie

Sport your favorite team's color in this simple hoodie that’s so thick, so warm and oh so cozy — perfect for game days spent on the couch!

The best thing about these sweatshirts isn’t their wide range of colors (13!) and sizes (XS-3X), it’s the fact that even when your team is out of season, this hoodie doesn’t have to be. Wear this fan favorite sweatshirt year-round and earn compliments everywhere you go.

Plus, TODAY readers can save an extra 30% on all colors with the code TODAY30 now through Feb. 12.

Sportiqe Men’s Olsen Hoodie

This sweatshirt checks all of the boxes when it comes to a casual, yet put together game day outfit. Similar to the one above, the men’s version is also available in a wide range of sizes and colors.

This simple hoodie allows you to still show support for your team without going too over the top. And you can save 30% with the code TODAY30 now through Feb. 12.

Baublebar NFL Gold Tennis Bracelet

Run, don’t walk! Baublebar is offering 50% off on their entire NFL collection just in time for the big game this weekend. Whether your team is playing, or you’re wanting to stock up for next season, you can’t go wrong with their wide variety of jewelry.

Friendship bracelets have been all the rage recently, and Baublebar offers a fun and spirited, yet elevated and chic take on the trend. The sale runs through Feb. 14, in case you spot anything for your Valentine, too.

Maybelline Color Sensational Made for All Lipstick

You can’t go wrong rocking a red lip this weekend as both teams themselves sport the color. A classic shade that looks good on anyone, (100,000 reviewers on Amazon agree), this lipstick proves to be long-lasting, non-drying and has a matte finish.

NFL Team Logo Snack Helmet

In what seems like the obvious choice for game day snacking, these helmets are available in NFL and most NCAA collegiate teams as well. With room to store chips, dips, popcorn, candy and more, these helmets can also serve as a centerpiece for a coffee or dining room table thanks to the lid that seals everything up.

Betty Crocker Countertop Pizza Maker

Hosting for the big game? If your game day appetizers rival Thanksgiving’s, chances are there will be little room to cook multiple meals at once.

This Betty Crocker pizza maker creates not only the well-loved pies, but can also make grilled cheese sandwiches, paninis, pancakes, nachos and more. What’s even better is that it’s portable, meaning you can take it along wherever you go when tailgating season is back.

CouchCoaster Drink Holder

Made with flexible, non-slip material, this armrest is ideal for seating areas that lack cup holders. It won’t budge, and includes raised edges to help prevent spills, which we know are common during close games.


More game day essentials

Eb and Co. KC Rainbow Rhinestone Earrings

These dainty rainbow rhinestones offer a subtle yet noticeable nod to one of the teams hometowns. eb & company rose in popularity almost overnight, after one of their rings was worn by a well-loved celeb.

From earrings featuring the jerseys of some of their more popular players to danglies with chants and cheers heard in the stadium, this brand has got you covered when it comes to game day jewelry.

Wear by Erin Andrews Neutral Cuffed Hat

It’s no secret that as football season goes on, the tailgates get colder. This pom-pom knit hat from Erin Andrews’ game day collection aims to resolve shivers by providing a warm addition to any outfit.

Kenz Customs Mini Knotted Clear Game Day Purse

Clear bag requirements doesn’t mean you have to sacrifice style for safety. These clear purses combine both features for future game days, thanks to its knotted strap. It also includes a longer strap that can either be tucked into the purse, or worn as a crossbody.

Homage Stadium Graphic Tee

Show some stadium pride with this graphic tee from Homage, a brand that produces merch for collegiate and professional teams.

It’s also available in an Arrowhead Stadium version, for Chiefs fans.

Abercrombie & Fitch Graphic Tee

A classic go-to, a graphic tee solves all your wardrobe woes on game day. Abercrombie & Fitch has been leveling up in terms of their clothing, offering more sizes and variety.

Available in 46 different teams and titles, this tee is also available in regular and tall size options.

Vera Bradley NFL Tote Bag

A “small but mighty” option for carrying more than the essentials, Vera Bradley is a tried and true brand well-loved by Gen-Z and millennials for their longevity. It can truly hold more than you expect, giving associate editor Kamari Stewart ample amounts of space for everything she needs at the gym.

“I love that it has long straps so I don’t have to fight to get it on my shoulder over my winter coat, as well,” she says. “Plus, it’s a much cuter way to show team pride!”

STIK Faux Fur Beanie

True football fans know that you'll do just about anything to stay warm during wintry games, and bonus points if it includes your favorite teams logo.

This hat is available in 31 teams, (sorry, Cowboys fans!) and is hand-knit with merino wool, which is known for trapping heat and preserving warmth.

Philips Premium Airfryer XXL


If you don't have an air fryer by now, you'll want one in your kitchen this football season. It can crisp wings in a pinch and does it all without any greasy oils or added fat. Reviewed is calling it the "most user-friendly air fryer we tested," since it has all of the bells and whistles without too many buttons or a complex setup.

How we chose

The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think?TODAY.com?readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.?Learn more about Shop TODAY.

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